Sustainability and innovation are reshaping the beauty industry, but small and medium-sized brands often face challenges accessing premium packaging solutions. Calaso and ESTAL’s new partnership changes that. By combining ESTAL’s iconic glass designs with Calaso’s full-service packaging platform, the collaboration makes exceptional, sustainable packaging available to all—helping beauty brands stand out in a competitive market while staying true to their values.
Bridging the gap for small and medium-sized brands
Premium glass packaging has traditionally been out of reach for many small and mid-sized businesses. High minimum order quantities (MOQs) and long lead times have often limited access. Calaso’s partnership with ESTAL changes this narrative by offering low MOQs and readily available in-stock designs. For the first time, emerging beauty brands can access a selection of the same high-quality, sustainable packaging that has long been the domain of larger players. While ESTAL continues to serve large, internationally recognised companies with bespoke designs and innovative solutions, this partnership expands their accessibility to brands of all sizes.
A sustainable approach to beauty
Sustainability is no longer a luxury but a necessity for brands in the beauty sector. With consumers demanding eco-friendly solutions, ESTAL’s renowned glass designs offer a perfect balance of innovation and responsibility. By partnering with Calaso, brands now have access to eco-friendly glass packaging that combines exceptional aesthetics with reduced environmental impact. This collaboration allows businesses to meet sustainability goals while delivering products that resonate with their audience.
“Adding more premium and innovative designs to our product portfolio gave us the opportunity to extend our offerings to our customers. Combined with our full comprehensive service, we give start-ups and SMEs the tools to tell their unique stories while elevating their products,” said Martijn R. Otten, Co-CEO of Calaso at the Paris Packaging Week.
Comprehensive solutions for customisation and branding
Calaso’s full-service platform ensures that packaging is more than just a vessel; it’s a storytelling tool. From closures and accessories to custom decoration options, brands can fully customise their packaging to reflect their unique identity. ESTAL’s iconic designs, now part of Calaso’s portfolio, provide a canvas for creativity, helping brands create memorable packaging that aligns with their values and vision.
Speed and agility with in-stock availability
In today’s fast-paced beauty industry, time-to-market is critical. Calaso’s integration of ESTAL’s in-stock products ensures that brands can move quickly without compromising on quality. With reduced lead times and ready-to-ship solutions, beauty brands can respond to market trends and consumer demands with agility, maintaining a competitive edge.
This streamlined availability serves both the EU and US markets, ensuring that beauty brands in these key regions benefit from fast and reliable access to premium glass packaging. By focusing on these major markets, the partnership further solidifies its commitment to meeting global industry needs efficiently.
A shared vision for the future of beauty packaging
This partnership represents a shared commitment to innovation, sustainability, and accessibility. By combining ESTAL’s expertise in creative glass packaging with Calaso’s operational excellence and customer-focused platform, the collaboration sets a new standard in beauty packaging. Together, they are empowering brands of all sizes to elevate their products with packaging that’s as functional as it is beautiful.
Calaso and ESTAL’s partnership is a milestone for the beauty sector, offering small and mid-sized brands access to premium, sustainable glass packaging. By addressing industry challenges such as accessibility, sustainability, and speed, this collaboration paves the way for a more inclusive and innovative future in beauty packaging.
Discover how Calaso x ESTAL can elevate your packaging by visiting calaso.com/estal.
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