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Pure Trade brings Armani Beauty into the holiday spirit

Pure Trade crafted two key elements for Armani Beauty to promote end-of-year sales: an advent calendar and a high-end gift box. The Armani Beauty Advent Calendar was designed as a refined Haute Couture gift, with elevated attention to detail. Made…

Why Is Gratitude So Difficult?

Save this storySave this storySave this storySave this story “Does Gratitude to R for φ-ing Imply Gratitude that R φ-ed?” isn’t a question we often ask ourselves on Thanksgiving. Translated into plain English—it’s the title of a scholarly article by…

Little Treats Galore: A Holiday Gift Guide

Save this storySave this storySave this storySave this story On social media, rewarding oneself with “little treats” has become a de rigueur form of performative self-care. Did the laundry? You deserve a matcha latte. Filed your quarterly taxes? Time for…

Brazil: Perfume sales are taking on new channels

Currently dominated by direct sales and brand franchises, the perfume market is rapidly changing in Brazil. According to several players, the category has significant growth potential in retail and online. Brazil, the world’s second largest perfume market, just behind the…