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L’Oréal joins Unilever and Kao in biobased surfactants project

L’Oréal is investing in a venture led by biotechnology company Genomatica to create sustainable alternatives to oil-based surfactants. L’Oréal will be a founding member of the venture alongside Unilever and Kao. The investment is made through L’Oréal’s corporate venture fund,…

WPE technology makes perfume love water

Alcohol-free, solvent-free… the WPE patent helps create water-based scented and moisturizing formulas. Compatible with Cosmos and Ecocert certifications, this technology is now flooding the perfume and skincare categories. The alcohol-free perfume trend had been brewing for a few years. It…