While the tabloids were sluggishly discussing Dorofeeva's appearance at a concert where Dantes was performing (is that a drama, tell me?), Nadia released “FEEL THE HEAT.” This is her first full-length single in English, and it looks like the most ambitious export bid yet.
But the main highlight is not even in the language. Imagine a standard increase in tempo, you are waiting for a typical powerful chorus, and you just hear a reinterpreted hopak melody. The same one to which we all watched on TV as children, people doing impossible tricks with their feet in the air.
How did it even come about? Nadia says the melody just popped into her mind during a studio session:
“I sang it, and my co-writer Misha Katsurin turned this idea into an expressive sound. At that moment, we realized that we had found exactly what we were looking for,” the artist said.
International authors, a producer with experience in world releases — all of this is, of course, wonderful. But it is this folk motif that makes the song not just another pop song in a random playlist. Dorofeeva explains the change in worldview:
“I used to create music primarily for myself, but now I think about what it means for my country. In my work, it is important for me to highlight not only myself as an artist, but also Ukraine – to show it as modern, stylish, and competitive.”
Sounds like a very healthy evolution. We don't have to constantly associate the world with only pain—we can still be proud of our culture.
And the clip, directed by Ruslan Makhov, is a visual delight in itself. The team first researched archival performances by the legendary Virsky ensemble, and then simply… called on its dancers to star.
The picture turned out to be saturated. Solid aesthetics. Textiles, fierce choreography and images that are the face of our present. Strict female images and a veteran with a bionic prosthesis. This is not an attempt to squeeze out a tear, this is a real visualization of the new Ukrainian force – hardy and technological.
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