If there's any proof that fashion is both cyclical and profitable, it's the handbag resale market. Like the S&P 500, the value of designer handbags fluctuates based on public sentiment, scarcity, and the availability of certain styles in celebrity wardrobes.
Bottega Veneta, The Row, Gucci
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According to new data from resale platforms The RealReal, Rebag, Vestiaire Collective, Fashionphile, and eBay, the hierarchy of bags worth investing in has changed in 2026. Classic Hermès and Chanel remain solid candidates, but they have been joined by new unexpected favorites, and even a few models that have returned on a wave of nostalgia.
The Row Margaux
Vestiaire Collective records a 92% increase in the value of the Margaux on the secondary market, almost doubling from last year. Minimalism is certainly at its peak: the Margaux's understated design and scarcity—The Row no longer makes the model—have made it one of the most coveted bags in the luxury resale market. The RealReal calls it a “modern heirloom,” while Rebag and Fashionphile emphasize that The Row's quality and understatedness remain key to the brand's steady growth.
The Row N/S Park Tote
While the Margaux has been the most popular, The Row’s N/S Park Tote is also making a strong comeback on the secondary market. According to Rebag, the bag is selling for more than its original retail price, and Fashionphile notes a sharp increase in interest in the bag over the past year, suggesting that demand for The Row’s understated, practical bags is only growing.
Bottega Veneta Andiamo
According to Fashionphile, interest in Bottega Veneta’s structured Andiamo bag has increased by 304% in the past year. The RealReal also confirms that the model continues to sell on the secondary market for an average of 90% of the retail price. Under the creative direction of Mathieu Blasi, the Andiamo has established itself as a modern classic.
Gucci Jackie 1961
Few bags have as much history as the Gucci Jackie. Once worn by a former First Lady, it’s now considered an irreplaceable classic. Its crescent-shaped silhouette continues to appeal to generations of shoppers. According to Vestiaire Collective, the value of the Jackie on the secondary market has increased by 47% in the past year. This proves once again that there are some timeless items that never go out of style.
Hermès Kelly Mini II and Kelly 28
According to Vestiaire Collective, the Kelly 28 has seen a significant increase in value on the secondary market over the past year. The RealReal reports that the Mini Kelly is reselling for almost three times its original price on average. Rebag adds that the Kelly Mini II was one of the most successful bags of 2025, reselling for almost three times its original price. Limited availability, constant attention on social media, and a recognizable silhouette help the Kelly continue to be one of the most popular bags in the world.
Hermès Birkin 25 and Birkin Sellier
The Birkin, long the undisputed queen of resale, is now seeing slower price increases but still holding its own. According to Vestiaire Collective, the Birkin 25 has gained a bit in value over the past year. Meanwhile, Rebag includes the Birkin Sellier in its top five most successful models: it is sold on the secondary market for significantly more than its original price. Ellie McSweeney of The RealReal adds that demand for larger models is growing again, and the average selling price of such bags has risen by another $900 in the past year. In a market that is increasingly reminiscent of Wall Street, the Birkin remains the luxury equivalent of a reliable asset: stable, prestigious and always liquid.
Chanel Classic Flap
The Chanel Classic Flap continues to be one of the most reliable bags on the secondary market. According to Vestiaire Collective, its value has increased by 8% in the past year. The RealReal also notes that more than 80% of such bags sold in less than 30 days. Fashionphile confirms that the Double Flap has become the most popular bag on the platform among both Gen Z and millennials.
Loewe Puzzle Bag
According to Vestiaire Collective, the Loewe Puzzle Bag has seen a 72% increase in secondary market value this year. Fashionphile adds that the model has seen even faster sales over the past year, reflecting a growing interest in bags that combine craftsmanship with unusual designs.
Louis Vuitton Speedy
The most unexpected comeback of the year: The Speedy is once again one of the most popular bags on the secondary market. According to Vestiaire Collective, its value has increased by 76% in the past year. Fashionphile also calls it the model that millennials add to their wishlist most often and one of the most popular bags on the platform. Thanks to interest from both Gen Z and long-time buyers, the Speedy is no longer just perceived as a basic first Louis Vuitton bag. It is now a full-fledged player in the resale market.
Louis Vuitton Favorite
At Rebag, the Favorite is one of the most successful bags of the year. It sells for significantly more than its original price on the secondary market. Once overshadowed by the Neverfull, the Favorite has become a cult model over time, helped by nostalgia and its versatility. Its compact format is fully in line with today's demand: this bag is discreet, practical and easily fits into the wardrobe regardless of the season or decade.
Louis Vuitton x Takashi Murakami Bum Bag
Art and luxury continue to be profitable. According to Rebag, the LV x Takashi Murakami High Rise Bum Bag is selling for more than its original price on resale. The RealReal also notes that vintage Takashi Murakami collaborations are now selling for about the same price on average as they once retailed. That’s a very strong result for a 2000s-era item.
Goyard Saint Louis Tote
The Saint Louis Tote saw a 400% increase in search interest on Fashionphile, became the most popular bag among Gen X shoppers, and, according to Rebag, is selling for significantly more than its original price on the secondary market. Its limited retail presence and reputation as a luxury-conscious bag only fuel demand. That’s why the Saint Louis Tote remains one of the strongest models on the resale market.
Balenciaga City
According to Fashionphile, Balenciaga City sales have increased by 525% year-over-year, and The RealReal also notes a 55% increase in average selling price compared to last year. The relaxed Y2K silhouette, nostalgia, and celebrity attention, including campaigns with Bella Hadid and Nicole Kidman, have made the City the top bag of the year.
Celine Phantom
One of the staple bags of the mid-2010s, the Celine Phantom has suddenly made a comeback. Fashionphile reports a 576% year-over-year increase in search interest, while The RealReal recorded a 75% increase in sales immediately following Michael Ryder's debut collection in July 2025.
Chloe Paddington
The Paddington has been one of the most expensive bags this year. According to The RealReal, its average resale price has increased by 236% over the year, from around $215 to $724. After Chemena Kamali brought the bag back to the runway in Chloé’s Fall/Winter 2025/2026 collection, demand for it has skyrocketed, with collectors actively seeking out the original version with the signature lock.
Fendi Spy Bag
Two decades after its debut, the Fendi Spy has once again become a collector's item. Since its return to the runway for Fall/Winter 2025/2026, its average resale price has risen 30% since January, according to The RealReal. As major fashion houses tap into their own archives, interest in original models has skyrocketed.
Christian Dior Lady Dior
A regular on almost every resale chart, the Lady Dior is up 9% year-over-year, according to Vestiaire Collective, and continues to rank consistently in the top 10 most popular bags on Fashionphile and Rebag. It's one of the few bags that works as both a family heirloom and a valuable asset.
The Row Banana Bag
A barely noticeable bag that has suddenly become one of the biggest market sensations. According to eBay, the average selling price of the Banana Bag has increased by a staggering 606% in a year. It is already a thing that has become a marker of refined taste. With its curved silhouette and almost invisible branding, it accurately conveys the aesthetic of The Row. Those who understand fashion will recognize it immediately. For everyone else, it remains almost invisible.
Marc Jacobs Venetia
An icon of the 2000s, now being reimagined. eBay reports that the average selling price of the Venetia has increased by 428%. This shows that fashion items from the early 2000s are now perceived as archival value. Once an attribute of it-girls, this bag has now become a verified and conscious choice of a new generation of collectors.
Marc Jacobs Blake Bag
Following the Venetia, the Blake bag has also skyrocketed in value. According to eBay, its average selling price has increased by 277% in a year. With its soft shape and metallic details, it accurately conveys the glamorous mood of the mid-2000s. Today, this aesthetic is being reinterpreted again due to interest in archival items. And that's why original versions of the Blake are valued much more than any reissues.
Dior Detective Bag
The average selling price of the Dior Detective on eBay has increased by 138% in the past year. This model is coming back into the spotlight just as Dior's early 2000s aesthetic is making a comeback on the runways and red carpets. Some bags just need time to be re-appreciated.
The Row Sofia
Another successful model from The Row. According to eBay, the average selling price of the Sofia has increased by 101% in the past year. Elegant and understated, this bag only strengthens the brand's position in the minimalist luxury segment, where precise design, balanced proportions and a restrained approach determine long-term value.
Saint Laurent Mombasa
Saint Laurent from the Tom Ford era continues to have a significant impact on the resale market. Following its re-release in the Spring/Summer 2026 collection, the average selling price of Mombasa on eBay increased by 100%.
Miu Miu Adventure
According to eBay, the average selling price of the Aventure has increased by 98% in the past year. This model is another example of how Miu Miu works with its archives. The bag was first introduced in 2009 and later returned to the catwalk in the autumn-winter 2024/2025 collection.
Balenciaga First
Almost immediately after the City, the First model has also seen a significant price increase. According to eBay, its average selling price has increased by 97% in the past year. It is smaller, softer and slightly less expressive than the City, so it seems more niche.
Based on material from vogue.com