Life After Ganymede: 4 Fragrances That Will Be in Every Elevator This Year

Not long ago, it was the ubiquitous Baccarat Rouge 540 or Fleur Narcotique, which made half the city's eyes twitch, and the other half ran after it to ask the name.

Perfume trends are as inevitable as Friday night traffic jams. So let's be real: trendy scents do exist. This year has brought its fair share of tricks, and while the list is sure to grow, here's what the people at the next table in the coffee shop are likely to be smelling.

Hormone Paris This is Not GABA

The Ganymede era is slowing down a bit, but mineral fragrances stubbornly refuse to give up their positions. Perfumer Quentin Bish with his akigalawood simply took over and dictated the scent of an entire decade. Now the industry has two options: either continue to stamp cold dentistry, metal and glossy magazines, or look for something mineral-fruity.

GABA is a story from the second opera. Experts claim that its base resembles the same Ganymede, but it is perceived completely differently. It is as if the old fruit chewing gum Turbo was sent into space. The pyramid declares citruses, osmanthus, passion fruit, cold lavender and some cosmic sterility. But the main thing is that there is no aggressive saffron here, which made the previous hits harsh and settled in the throat with bitterness.

Chloe Atelier Des Fleurs Cedrus

Here we have a minimalist unisex, which is called a breath of fresh air for those who are finally tired of loud and intrusive woody notes. The usual calm set: cedar, vetiver, cardamom, sandalwood. Some even find echoes of wildflowers in it – a kind of mixture of chamomile and Ivan tea.

But there is one nuance with it, which concerns body chemistry. They say that on hot skin all this intelligent tenderness sometimes does a somersault and turns into the most ordinary shaving foam or frankly cheap soap. Therefore, it seems that on men this story sounds somehow more reliable and without such surprises.

Louis Vuitton Symphony

It sounds like a joke to those who have ever seen the price tags of this brand: this is one of the most expensive and at the same time conceptually the simplest fragrances in their line. Grapefruit, bergamot, and ginger.

The trick with citrus fresheners is usually that they live on the skin for several hours and disappear without a trace. And here the manufacturer seems to have broken the system: reviews indicate that the trail is so pungent that it can even survive a full shower. However, for these citruses to open up expensively, and not with the smell of air freshener from the nearest supermarket, again, hot skin is needed.

Borntostandout Dirty Milk

Something strange is happening in the industry right now. The lactone trend is spreading at a terrifying speed. I, for one, don't understand the joke of milk in coffee or in life at all, but perfumers have decided otherwise. It's worth looking at the top sellers, where Blanche Bete is firmly established with its creamy Raphael sweetness, and it becomes clear: people are tired of chemical fragrances of powder purity. They want to smell like dessert, but in a way that doesn't make anything sticky.

South Korea's Dirty Milk continues this theme. It's no longer cream, but condensed milk, kept from collapsing into sticky nausea by black pepper and akigalawood. There are no medical bandages or railway sleepers, just a light sterility that is instantly poured with cream.

All these bottles cost as if they were liquid gold, so buying them blindly just for the sake of fashion is an idea for very adventurous and wealthy people. Samplers were invented for a reason, and if you want to be on trend, it's better to start with them.

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