A quarter of a century later, “fluffy” hair is back in the spotlight. The main hairstyling hit of the 90s is making a triumphant return to the catwalks.
On October 15, 2024, the long-awaited Victoria's Secret show took place at New York's Steiner Studio after a five-year hiatus. Expectations were at their peak: about three million viewers around the world watched the return of the “angels” live on one of the most spectacular catwalks in the industry. The social network X (formerly Twitter) exploded with comments: “Where are the waves? I don't see the volume”, “Am I the only one who misses those ultra-voluminous hairstyles that were the angels' calling card? I want more movement!”.
Advertising.
View this post on Instagram
Fluffy hair: nostalgia for the 90s
The number of online searches for fluffy hair is skyrocketing, and 90s nostalgia has become a major source of inspiration in beauty salons around the world. YouTube and TikTok tutorials recreating Cindy Crawford's iconic look, with its cascading layers and natural ease, have multiplied exponentially. Denise Richards' archival photos have flooded Pinterest boards, and Claudia Schiffer has re-established herself as an icon of capillary volume. It's official: a quarter of a century later, the 90s are still haunting us.
View this post on Instagram
View this post on Instagram
How to wear fluffy hair in 2026
Today, in 2026, as part of Paris Fashion Week, the so-called fluffy haircut (which translates as “fluffy” or “airy”) reappears on the catwalk thanks to Magda Butrym. The Polish brand, known for its minimalist, sensual and elegant designs, has opted for hairstyles with extra volume, soft waves and roots raised almost to the stratosphere. It is a return to the same carefree and dynamic that defined the hair aesthetic of the nineties. The secret to this look lies in the proper attention to the scalp.
Magda Butrym fall-winter 2026
Magda Butrym fall-winter 2026
Key rules of the “air” haircut from the 90s
- Say the “magic word” at the salon. Ask for a fluffy cut or a cascading haircut with lots of layers. Or better yet, show the stylist photos that illustrate this text. A picture is worth a thousand words.
- Choose a scalp serum. Look for products that control sebum production: no matter how perfect your haircut, weighed down hair is the main enemy of volume.
- Don't underestimate the power of your roots. No matter how luxurious your waves are, root volume is what makes all the difference. Use a round brush to shape (especially your bangs) and lift your hair at the roots as you blow dry. Don't be afraid: the higher the better.
- The final touch is the most important. After hot drying, fix the result for a few minutes with a stream of cold air. This will help close the cuticle, add shine and tame frizz. In addition, this way the hairstyle will last much longer.
Based on material from: Vogue.es