The bra is no longer hidden under clothes – it is becoming a full-fledged part of the wardrobe: it is now worn in the city, discovering a new sexuality. According to a study by Salon international de la lingerie, based on data from the search engine TagWalk, the trend for “visible lingerie” grew by 19% last year – and this is just the beginning.
Givenchy
Advertising.
The Attico
This trend was clearly evident on the spring-summer 2026 runways. At Givenchy, the bra took on the form of an art bralette, while at The Attico, the show’s main character, Amelia Gray, showed off a sculptural silhouette in a powder pink translucent model. Alberta Ferretti wowed with a silk butter yellow bra with a minimalist 1990s charm, while Emporio Armani went for the glitter. In short, the designers decided to return the bra to its status as a full-fledged urban garment.
Versace
Alberta Ferretti
Emporio Armani
To understand this phenomenon, it’s worth going back to the 1980s, a time when the bra went from being just a functional item to a symbol of female power and self-expression. Through lingerie – from slip dresses to bare buttocks – fashion became more relaxed, inclusive and free.
Today, bras are not just about style, they're also about making a statement. Just look at celebrities: while Emily Ratajkowski openly emphasizes her figure, others choose a more subtle approach, hinting at underwear through her dress.
Based on materials from vogue.fr.