Justin Bieber is gearing up for a big Coachella performance and is teaming up with Hailey Bieber to launch a new beauty product that's already going viral. The pair are teaming up with Rhode to launch Spotwear, a hydrocolloid rash patch that turns skincare into a stylish gesture.
Hailey Bieber turns acne patches into an accessory — and the whole world is already wearing them
The collection, which will go on sale on April 13, is more like a set of jewelry: patches are made in the shape of mushrooms, daisies, jelly candies and bubbles. At the same time, the brand is launching limited-edition new products – a peptide lip balm with a caramelized banana flavor and a product for preparing the skin around the eyes. All products are united by a common idea: care can be not only effective, but also aesthetically attractive.
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Coachella, Bieber, and the new beauty trend you'll want to repeat immediately
Today, acne patches no longer hide breakouts, but rather become part of the image. According to Hailey Bieber, this category of products is experiencing a real cultural shift: what was considered exclusively home care a few years ago is now boldly worn in public. Bright stickers on the face have become an element of self-expression and an integral part of Instagram aesthetics. That is why Rhode calls them wearables – beauty accessories that work both as care and as a stylish detail.
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Why acne patches have become a fashion accessory
The collaboration with Justin Bieber is quite organic: the artist has repeatedly appeared in public with patches and openly talked about skin problems. Such openness only reinforces the new narrative in the beauty industry – honesty, ease and maximum proximity to reality.
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The hydrocolloid patch category is not new, but has gained real popularity during the pandemic. Pioneers include Starface, Peace Out Skincare, and Hero Cosmetics. However, Rhode offers its own vision: more fashionable, more playful, and integrated into lifestyle culture.
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The last year has been a landmark year for the brand: after being acquired by elf Beauty in 2025, Rhode has rapidly strengthened its market position and launched a partnership with Sephora. The brand is already showing impressive sales results and is among the leaders in North America. The new launch only confirms: the modern beauty world no longer separates care and style. And it is these products (on the border of beauty and fashion) that are shaping the future of the industry.