The beauty industry has latched onto women over fifty with some sophisticated obsession. Marketers scare with scary “chemistry”, friends send recipes for miraculous cucumber poultices in messengers, and batteries of unnecessary jars are piling up on the shelves. How stubbornly we cling to rigid stereotypes, complicating our lives, informs Ukr.Media.
Love for nature
Take at least this mass hysteria over everything labeled “eco” and “bio.” For some reason, there is an opinion that synthetics are a corporate conspiracy, while ground burdock is a panacea for all ills. In practice, essential oils and organic extracts cause severe allergies on mature skin. Laboratory peptides and hyaluronic acid are predictable and purified, unlike unstable gifts of nature.
Preservatives and parabens are evil
We are so intimidated by preservatives that we are ready to buy organic products that go sour faster than farm yogurt. Cosmetics without preservatives are not an elixir of youth, but a luxurious incubator for mold and bacteria. Certified formulas contain exactly that microdose of stabilizers that saves the cream from turning into a biological weapon, and it is at least irrational to faint from a long list of ingredients.
Fear of alcohol
Reading labels is a problem in general. We see the word “alcohol” and turn pale, sure that our face will tighten like dried apricots. But chemistry works more complicated. Yes, there are simple alcohols that dry out. And there are fatty alcohols – that same cetyl alcohol – that work the opposite. They soften and retain moisture. Demonizing words in a sentence without understanding their function is simply nerve-wracking.
The more expensive the better
We have an illusion that if a cream costs as much as a man's quarterly premium, it will definitely rewind time, and a tube for reasonable money is only good for smearing heels. In fact, this sky-high cost most often includes the fees of an actress from an advertising billboard, a heavy glass jar and gold stamping. Now there are plenty of adequate brands that create formulas with assets that are in no way inferior to luxury. You just don't pay for their advertising campaigns in Times Square.
Retinol thins and dries the skin
The main character of beauty horror stories is, of course, retinol. They scare you with everything: that the skin will become thinner to the state of parchment, and that the face will forever be red and flaky. Retinoids really make the upper stratum corneum exfoliate, ridding the face of dullness, but at the same time they thicken the deep layers of the dermis due to the powerful stimulation of collagen. The problem of a red face in adulthood is solved not by refusing vitamin A, but by choosing the right formula and good daily morning moisturizing.
Retinol — only for winter
If you need a lasting anti-aging result, use it all year round. The only caveat is that you will have to consistently apply SPF 50 in the morning to avoid getting age spots. By the way, the sun never disappears in winter, so thick sunscreen is no longer just a summer attribute.
The skin gets used to cosmetics
And finally, my favorite is the myth that the skin supposedly “gets lazy” and gets used to care, so cosmetics need to be rotated every three months. The epidermis does not have a mechanism for forming addiction. If a cream initially gave a powerful effect, and then stopped surprising, this means only one thing: it did its job. It eliminated dryness, evened out the texture and now simply maintains the norm. Abandoning good, effective care for the sake of a dubious novelty simply because it became boring is a certain way to provoke reactivity.
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