One of the most striking events of London Fashion Week was the show of the Ukrainian brand KSENIASCHNAIDER. Designer Ksenia Schneider presented a new collection called DENIM WORKSHOP – an important part of the show was the presentation of a joint project with Nemiroff.
At the KSENIASCHNAIDER fall-winter 2026/27 show, the Nemiroff brand became not just a complement, but a key accent. The main idea of the collection is elevation. What is usually hidden comes to the fore. Here, everyday things become artifacts of identity, and objects become symbols. The two sides of the collaboration managed not just to connect two worlds, but to create the same spark that attracts attention and makes the project truly culturally significant. With them on the podium, the star of “Sharp Cartouches” Harry Kirton and the model Sofia Hadzhipanteli confidently walk, destroying stereotypes of beauty. This union is a moment of powerful cultural expansion, a manifesto of the Ukrainian voice in the global dialogue about aesthetics, courage and the right to be yourself.
“We are rethinking familiar things, taking them to a new level. Nemiroff's appearance on the catwalk is a way to make visible what is truly valuable. It is a story about strength, respect and our common identity,” says designer Ksenia Shnaider. It felt very Ukrainian – boldly, with a subtle irony and without any apologies for her own position.
Nemiroff is a legendary brand with 150 years of experience, a leader in the export of Ukrainian alcohol, known on five continents. However, in addition to numbers, the company's mission has always been to tell the world about the irrepressible Ukrainian spirit. At a time when Ukrainian creativity is becoming a global phenomenon, such a collaboration is not a coincidence. It is a logical step. They declare themselves loudly, with dignity and a unique style. “We are not used to being just spectators. Nemiroff chooses the path of those who take a step into the unknown and shape the future. Collaboration with Ksenia Schnaider at London Fashion Week emphasizes our character: the Ukrainian spirit cannot remain in the shadows,” adds Yuriy Sorochynsky, CEO of Nemiroff.
Nemiroff × Ksenia Schnaider is a manifesto about how Ukrainian energy sounds to the whole world. And how it leaves the wings forever, choosing the main stage.