Chanel presents a new interpretation of its iconic lipstick Rouge Allure Velvet – a product that has long been a symbol of discreet Parisian elegance. This season, the legendary formula appears in an updated interpretation: matte, but with a delicate light-reflecting shine, creating a velvety depth and “second skin” effect on the lips.
Rouge Allure Velvet has always been known for its rich pigmentation and flawless fit, but now the brand is focusing on even greater comfort. The formula combines ultra-fine pigments that provide intense, even color from the first application with caring ingredients, including jojoba oil derivatives and shea butter. Thanks to this, the lipstick does not dry out the lips and keeps them feeling soft all day long.
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The new version features a so-called “luminescent matte” finish. This is not a classic flat matte finish, but a vibrant texture with a subtle glow that adds volume and expression. This effect is especially relevant in the spring-summer 2026 season, when naturalness is combined with an emphasis on deep, rich shades.
The face of the campaign is Margot Robbie, the House ambassador and embodiment of CHANEL's modern femininity. She appears in front of the camera with her natural strength and inner light, which highlight the character of Rouge Allure Velvet. Her image, both sensual and restrained, reflects the very essence of the lipstick: intense color, a soft velvety finish and a confidence that does not need any words. The campaign reveals a play of light and textures, where every gesture, every shade becomes an expression of individuality.
The palette includes iconic reds and berry tones as well as modern nude variations, from warm beiges to muted pinks. Each shade reveals itself in its own way: during the day as an elegant touch to a minimalist look, in the evening as the main accent of makeup.
The iconic packaging with the signature click mechanism remains unchanged. The black lacquered case with gold details turns each application into a small ritual. The updated Rouge Allure Velvet is another confirmation that for Chanel, lipstick is more than just a make-up product. It is a gesture, a mood and a way to express yourself – discreetly, confidently and without unnecessary words.
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