For the celebrity makeup artist, skin care has always come first.
Tatcha
All it takes is glancing at your own reflection in a mirror to know that skin care is king these days. Makeup artist Daniel Martin has long been a fan of the skin-first approach to beauty too, favoring a natural glow over a smoky eye for his celebrity and royal clientele. After six years with Dior beauty and nearly four years with Honest Beauty, Martin is now joining luxury skin care brand Tatcha as the first-ever Global Director of Artistry and Education.
“This the next step for me to part of a brand in a bigger way,” Martin tells BAZAAR.com. “It’s going to be a lot more than just Global Creative Director—I am actually going to help implement education with their team.”
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Mastering the art of makeup starts with the foundation of skin, after all. For Martin, going back to education is actually going back to his roots—it’s how we got his start in the industry. It wasn’t before long that Martin started working with celebrity clients—including Nina Dobrev, Elisabeth Moss, Jessica Alba, Gemma Chan, and Megan Markle—who look to Martin not just for his artistic eye, but also as a loyal friend and beauty expert.
“My work is so much about skin and taking care of skin, it’s never about a crazy eye or crazy lip or anything funky,” he says. “It’s about the appreciation of skin and using color as the accessory to skin. It’s always been in my DNA, so it was symbiotic how all kind of happened.”
This new role with Tatcha was a long time coming. The artist was first introduced to Tatcha by founder Vicky Tsai a decade ago, when she sent him the brand’s first product to test— the Original Aburatorigami blotting papers. They soon began collaborating together on products like the Kyoto Red Silk Lipstick and best-selling Silk Canvas Primer. For fans of Tatcha’s primers and lipsticks, Martin’s new role will bring new and innovative makeup your way.
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“We can expect more color but in a different way. I really want to focus on innovation. There’s just so much makeup. Especially at the price point that we’re at, it needs to be special, it needs to be iconic, it needs to be remembered. I need to figure out how to bridge that so it’s appreciated,” he says. “Because everything is formulated in Japan and she has her own team, this is where I want to get into the DNA and really figure out how we can take the heritage of artistry from Japan and innovate it and make it sustainable, make it eco, and make it as cool as possible and modern without losing the integrity.”
But first, Martin redesigned the product that started his love affair with the brand: the blotting papers. Launching today on Tatcha.com and Sephora.com, the 10th anniversary Original Aburatorigami Blotting Papers are done in a new, horizontal size and shape that make it easy to carry in a clutch.
Source: www.harpersbazaar.com
