Less is more: a new trend in makeup

The Haute Couture Week, which has just ended in Paris, sets the tone not only for the fashion industry, but also for beauty trends. A distinct trend is clearly visible in the first row of shows: makeup is becoming delicate, refined and deeply elegant. Excess is a thing of the past. Today, true luxury lies in the ability to emphasize without overloading. Makeup goes hand in hand with fashion in the language of restrained aesthetics and relies on naturalness as a new symbol of luxury.

Less is more: a new trend in makeup0

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Genuine leather is a true luxury

At the heart of this trend is skin that looks real, radiant and healthy. It's not about a thick layer, but a fresh, hydrated and even finish that allows you to see the natural texture of the face. Tinted moisturizers, ultra-light foundations and concealers only where necessary create the same effect of “effortless beautiful skin” that dominates both the catwalk and the front row. It's enough to look at the beauty looks of the show guests (Dua Lipa, Penelope Cruz or Nicole Kidman) to understand: natural, radiant skin is also haute couture.

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Expressive eyes and laminated eyebrows

The shadows are in a neutral range: beige, taupe, soft brown or dusty pink. They add depth to the look and do not draw attention to themselves. The eyeliner, if it appears, is thin and elegant, almost imperceptible. The eyelashes are clearly defined, but without an excessive layer of mascara. Laminated eyebrows are finally established as one of the key elements of make-up no make-up: combed upwards, they frame the face, preserving freshness and natural facial expressions. As a result, we have a clean, sophisticated and timeless look that exactly matches the spirit of haute couture.

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Nude lips are the perfect balance

As for the lips, the trend is clear: nude shades, soft pink tones, warm beige and the “bitten lip” effect. Light glosses, tinted balms or satin lipsticks are replacing dense matte textures. The task is to add freshness and harmony and not compete with other elements of the image. The lips become part of a holistic image, where everything works for balance, not for excessive emphasis.

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A post shared by Nicole Kidman (@nicolekidman)

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“Less is more” elegance

This beauty trend reflects a deeper shift: makeup no longer seeks to be the protagonist, but is transformed into a subtle complement that emphasizes style, mood and personality. At Haute Couture 2026, luxury does not lie in excess, but in precision, naturalness and attention to detail. Natural skin, discreetly emphasized eyes, well-groomed eyebrows and nude lips not only dominate the front row of Chanel's shows – they outline the direction of one of the strongest beauty trends of the season.

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Based on material from: Vogue.es

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