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The year started with powerful beauty launches. We talk about the ones that impressed us the most
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Serum with 10% Niacinamide, Peptides and NAG, Medik8
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One of the most beloved brands of the Vogue UA editorial team, Medik8, has released a new lightweight moisturizing serum. It works powerfully and quickly: it visibly tightens pores, reduces inflammation, and adds the desired “glassy” glow in just 7 days of use (effectiveness clinically proven).
Most importantly: the serum does not disrupt the skin barrier (which is especially important in winter), suitable for all skin types. Contains 10% niacinamide to effectively brighten the tone, soothe the skin and noticeably narrow the pores. The composition includes crystallide peptide, which helps cells renew, and zinc PCA. The latter helps regulate sebum production and reduce inflammation, resulting in clean pores. Finally, NAG is a precursor to hyaluronic acid, a powerful monosaccharide. It provides hydration.
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Patches Le Lift Flash Eye, Chanel
Chanel has released a long-awaited new product – patches with the inscriptions CHANEL. Frankly, they are so beautiful that it is worth resisting the temptation to brag about them on Instagram. The price of vanity is high: EUR 105 for 10 pairs of patches, surprisingly well “tailored”. They cover the entire area under the eyes and allow you to work on “crow's feet” in the outer corners thanks to their elongated anatomical shape.
The application time is only 5 minutes. After that, the brand's experts advise massaging the remaining serum that the patches are soaked in using the company's technique:
Use gentle movements from the inner corners of the eyes towards the temples (repeat twice).
To reduce signs of fatigue and puffiness, use your index finger to gently press: first at the inner corners of the eyes, then under the center of the lower eyelids and at the outer corners of the eyes (repeat three times).
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Lash Idộle Curl Goddess Mascara, Lancôme
The new Lash Idôle Curl Goddess mascara in a stunning gold case provides extraordinary volume to the eyelashes. Consumer tests call the sensational figure of 800%, and, apparently, no exaggeration. Both the bottle and the mascara brush, twisted at an angle of 40°, hint at its ability to curl the eyelashes. The main thing is to place the brush at the roots and move to the tips with rocking movements. Two micro-reservoirs on the brush simultaneously release the mascara so that it envelops each lash, not missing a single one.
The durability is phenomenal: guaranteed up to 30 hours.
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Faux Brow eyebrow tint marker, L'Oréal Paris
There is no other product that can imitate eyebrow hairs so reliably. All thanks to the elastic and mobile tip, reminiscent of a Batman mask: two tips located at a distance from each other. In a few minutes, you can create the most convincing illusion of eyebrows – even for those whose natural data leaves much to be desired. The durability of the liner deserves a special mention – without exaggeration, it is amazing. If you periodically think about permanent eyebrow makeup, give this product a chance: you may change your mind.
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New Basix Beauty line
The Kyiv Central Department Store's own brand Basix has expanded and now presents a beauty line in a laconic design with modern unisex fragrances.
The line includes hand and body soap and foam, shower gel, lotion and hand cream. “It's a thoughtful selection of products that easily integrate into your life, and their value continues our mission to make quality and visually balanced products affordable,” the team notes. The plans include expanding the range: scented candles will also appear.
To reduce the pain of choosing, the line has only two fragrances: 01 – spicy, woody, warm, with notes of vetiver, sandalwood and mahogany; 02 – fresh and light, marine, with notes of coconut, ylang-ylang and jasmine.
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Fugazzi perfumes
These perfumes from the Dutch brand Fugazzi are nothing but daring: minimalist bottles, simple names, bright compositions. The target audience is young and fashionable residents of megacities who like to express themselves, do not follow the mainstream and have a taste for life. Try __ with citrus notes: it is as invigorating as a good orange.
7. 4-in-1 Miracle Serum, Philip B
A multifunctional product that is so appropriate right now, in the season of cold weather and hats. It is able to remove the fluffiness typical of this time of year, but in general it can be used in three more ways: as a leave-in (non-rinse conditioner), as a means for overnight hydration and care, and as a styling serum, and it will work on both wet and dry hair. Light texture with a scent of pure luxury.
8. Power Of You Perfume, Giorgio Armani
This fragrance has an equally compelling form and content: a rounded pebble bottle that fits easily in the palm of your hand and is topped with a gold cap, contains a composition of passion fruit, vanilla, frangipani and benzoin. Despite the relatively affordable price tag, the fragrance literally embeds itself into the skin and lasts a very long time. The perfect contrast to the white winter and a good companion for Valentine's Day.
9. Restarting the Instytutum
On January 28, the Swiss brand Instytutum relaunched (you can read an interview with its founder, Ukrainian Natalia Bobok, here). According to the team, this is the biggest transformation of the brand in its entire history: Instytutum is evolving from a skincare to a longevity company and building an ecosystem of solutions for managing biological age.
New products from the “Longevity” category have appeared (and will continue to appear), and the first launch in the new role of the brand was the Complete line of care products. The brand identity has also been completely changed, so your favorite products will now have a completely different look.
10. Lactose and sugar-free mochi, with high protein content, Moti Vid Koti
Times are so difficult that we want simple human joys – for example, in the form of desserts. If you choose carefully, you can find both truly good taste and benefits that extend not only to mental comfort and taste buds, but also to health in general. The new drop of the Chernihiv brand “Mochi from Koti” contains multi-colored Japanese mochi cakes with a sophisticated taste and functional composition. They do not contain lactose and sugar, but are enriched with protein, collagen, vitamin C, CBD and superfoods. The functional dessert, as the team calls it, was developed for a year and a half through numerous attempts. The 23rd one turned out to be unbeatable. By the way, we wrote about the signs that you are not consuming enough protein here.