SOVA Jewelry House presents the limited edition Lovers collection, dedicated to the state of love — a subtle and intimate feeling that is revealed gradually, from one date to the next.
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The collection's campaign captures the moments before the meeting. That very pause when she is still alone with herself, but her thoughts are already with him. In this silence of expectation, love is felt most acutely: she takes her time, carefully chooses a dress, lingers in the mirror, adds the final touches – and tries on jewelry in the colors of her own emotions.
For the first time in SOVA's history, the collection is based on lab-grown sapphires – stones of perfect purity and depth of color. In the new line, they appear in two shades – Blush Rose and Cherry Red. Their contrast conveys different states of love – soft warmth and romance next to flashes of emotion and passion.
The key motif of the collection is the shape of a half heart. In some jewelry, it exists as an independent element – a symbol of a feeling that belongs only to you for now. In others, two halves of different shades are combined into a single heart, personifying reciprocity.
The fantasy shape of the stones and the play of light are emphasized by specially designed yellow gold castes, created according to the original drawings of the SOVA art team. They do not completely frame the stones, but seem to touch them at key points, leaving the shape open, light and alive.
The Lovers collection includes 10 pieces of jewelry: stud earrings, rings, a structured necklace, and a chain necklace. Each of them is about the moment when love is just being born, but already fills everything around with light.
