Danielle Frankel Hirsch thinks every day about the responsibility she bears to her brides. For her, it is not only important how a woman will feel on her wedding day. The designer is interested in something else. She wants wedding photos to accurately convey the spirit of their time years later. So that it is clear what wedding fashion was like in 2026. This is the question that started the new collaboration between the Danielle Frankel brand and Birkenstock. The project was the result of the designer's long-standing love for the German orthopedic shoe brand and at the same time a response to changes in the wedding industry.
Modern brides are increasingly abandoning excessive formality. They choose simplicity, freedom and naturalness. A wedding look no longer has to be too complicated, incredibly beautiful, but also incredibly uncomfortable. And that is why wedding Birkenstocks organically fit into the logic of a modern approach. The Danielle Frankel x Birkenstock wedding collection consists of six models. It is created taking into account the real course of a wedding day. These are shoes for long ceremonies, walks, dancing and celebrations until late at night.
The collection includes iconic Birkenstock models — Arizona, Madrid and Boston. In the wedding interpretation, they have a slightly different look than usual. Classic shapes are complemented by decorative details. Sandals and clogs are decorated with pearls, chiffon flowers and hand painting. The decor can be adapted to individual wishes. This makes each pair personal and special.
In a time when fashion collaborations appear almost every week, Birkenstock wedding shoes make sense. This is not a flashy trend or an attempt to attract attention. This is a thoughtful product that meets the real needs of modern brides.
Danielle Frankel Hirsch emphasizes that today's brides and grooms strive to shape their image independently. They are looking for sincerity and refuse template solutions. For cooperation with Birkenstock, the designer prepared about a hundred sketches. They were all built around one idea. The wedding image should look a little relaxed, but at the same time remain elegant.
The campaign plays a special role in the project. It adds a couture dimension to the collection. Danielle Frankel Hirsch spent two weeks in Paris with her family for the shoot. The campaign is inspired by wedding photographs from the 1950s and 1960s. The visual language of the shoot resembles salon portraits. In the digital environment, the viewer's attention is scattered very quickly. That is why the campaign is built to hold the gaze. Each frame is thought out and verified.
The designer's personal story is closely intertwined with this collection. Danielle Frankel Hirsch's family was there for her every step of the way. When Danielle and her husband Josh Hirsch, CEO of the Danielle Frankel brand, first visited the Birkenstock factory in Germany, it was the last week before their son was born that the designer was allowed to fly. At Birkenstock, all potential collaborators first learn about the shoemaking process. Only then do they work on the design.
Today, the designer's son is almost three years old. This time period is symbolically inscribed in the concept of the collection. It emphasizes the main idea of the project. Wedding Birkenstocks are not created just for one day. They should stay with a person after the wedding. After all, Birkenstocks are revealed most fully in everyday life.
Based on material from vogue.co.uk